Doug Hoschek is banking on Bendites giving a hoot about where their gear is made.
Hoschek, the man who created Polarfeece, is opening a factory store in the Old Mill Marketplace, next door to Oregon CrossFit and just east of Strictly Organic where he will sell Made in the U.S.A. long underwear, sleeping bags and insulated jackets. He hopes to open by Nov. 1.
The appeal, according to Hoschek is that the products are made in America and cheaper than their off-shore counterparts, often sold by REI and others. According to Hoschek, REI sold his brand of synthetic long underwear for years before opting for an even lower-cost option made in China.
Hoschek said that it's not uncommon for the outdoor industry to look to Asia for manufacturing not only for their cheap labor but also for their relaxed environmental standards—a topis he's recently taken issue with in his new memoir Polar Pollution.






